About Us

Who Are We?

  • Wisconsin based
  • Proudly selling products made in North America

What are our core values?


  • Creating an educated and satisfied consumer
  • Claims prevention through education & technology

What We Do?

  • Selling innovative hardwood flooring through our digital platform and SmartCenter partnerships​
  • Use our industry experience and sales training along with innovative SmartPlank technology to reduce flooring claims and increase customer satisfaction

What we bring to the table?

  • Premium quality, customization, state-of-the-art technology
  • Unique selling system

Inside About Us