About Us
Who Are We?
- Wisconsin based
- Proudly selling products made in North America
What are our core values?
- Creating an educated and satisfied consumer
- Claims prevention through education & technology
What We Do?
- Selling innovative hardwood flooring through our digital platform and SmartCenter partnerships​
- Use our industry experience and sales training along with innovative SmartPlank technology to reduce flooring claims and increase customer satisfaction
What we bring to the table?
- Premium quality, customization, state-of-the-art technology
- Unique selling system